Go Pick! and Go Home

Note: This was a creative proposal. It was shortlisted but was eventually not selected as the winning proposal.

CREATIVE APPROACH:
IMDA has launched a parcel locker service that seeks to elevate online shoppers’ last mile experience, where missing deliveries could be a thing of the past. Go Pick! and go home is a catchy line that conveys the ease of Pick! services. This is complemented by the visuals; we use long extended arms as a key visual element to illustrate how Pick! is always within reach. It drives home the point that Pick! fits seamlessly into your routine, and doesn’t disrupt your life. Simply grab your parcel and be on your way.

Pick! Teaser Ads

Pick! Launch Ads