Parkway East Hospital
Just Like Family
Note: This creative proposal was selected by the client but the campaign was put on hold due to COVID-19.
CREATIVE APPROACH:
While hospitals are often perceived as a stopover for patients to get their medical needs addressed, Parkway East Hospital (PEH) does it differently. Here, we want to communicate that the healthcare experience goes beyond the transactional to focus on building authentic and empathetic relationships with new and existing patients. Just Like Family brings out the heart of PEH, drawing parallels between expressions of familial love and the duties of our healthcare workers.
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We see you through your worst.
Just like family.
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Sometimes, the unfortunate happens and you fall short of your best self. But it doesn’t have to weigh you down. With more than 100 doctors in 14 different medical specialties — including obstetrics and gynaecology, paediatric medicine, orthopaedic surgery, and ear, nose and throat (ENT) — we are committed to helping you get back to the pink of health.
Make an appointment today // parkwayeast.com.sg // 24-Hr Helpline: +65 6377 3737
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We know you inside out.
Just like family.
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They say an apple a day keeps the doctor away, but we’d rather you keep us close. After all, a doctor who truly knows her patient makes all the difference. At Parkway East, we take your health matters to heart to provide you with comprehensive diagnoses, treatment plans, and surgical procedures tailored to your personal medical needs.
Speak to a specialist today // parkwayeast.com.sg // 24-Hr Helpline: +65 6377 3737
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We’re the first you can run to, 24/7.
Just like family.
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When mere seconds can determine the fates of lives, our Accident & Emergency unit works round the clock to provide critical care to every patient who comes through our door. From major trauma, strokes, to other life-threatening conditions, we’re there with you every step of the way.
Have an emergency? // parkwayeast.com.sg //
24-Hr Helpline: +65 6377 3737
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We’ve got your back.
Just like family.
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Make no bones about it. Our team of consultants, surgeons, nurses, and physiotherapists know their way around bone and joint ailments, fractures, and sports-related injuries. With comprehensive treatment plans, advanced surgical procedures, and up-to-date medical technology, we are fully equipped to get you back on the road to recovery.
Consult an Orthopaedic specialist today // parkwayeast.com.sg // 24-Hr Helpline: +65 6377 3737
SOCIAL MEDIA ENGAGEMENT:
This content series introduces different Parkway East Hospital medical specialities via ‘Ask Me Anything’, featuring different healthcare workers. Followers will first be invited to submit their burning questions for the healthcare worker in the comments, after which the healthcare professional answers in subsequent posts.
Click images to expand social media posts.